As summer approaches, a growing number of American travelers are steering away from traditional vacation hotspots, overwhelmed by crowds and inflated prices. A new report from Tripadvisor reveals that many are instead choosing lesser-known, rapidly emerging destinations that offer beauty, value, and unique experiences without the masses. According to Tripadvisor’s latest Summer Travel Index, a fresh batch of international locations has seen a significant rise in interest among U.S. tourists, signaling a shift in vacation preferences this year.
These Are the International Destinations Climbing the Charts
At the top of the list is Punta Sam, Mexico, a residential community located just north of Cancun. While Cancun continues to draw international travelers in droves, Punta Sam offers a more relaxed alternative. With gorgeous beaches and impressive properties, it retains a quieter atmosphere while still giving visitors access to the natural beauty of the Yucatán Peninsula.
Another destination seeing a spike in American interest is Noord, Aruba, a region already known for its tourism appeal. Home to high-rise resorts, casinos, and powdery white sand beaches, Noord continues to attract those looking for a warm-weather escape with all the amenities of a Caribbean resort town.
Over in Europe, Puerto Rico, Spain is becoming a preferred alternative to Barcelona, which has struggled with overtourism in recent years. Located in the Canary Islands, Puerto Rico offers vibrant nightlife, stunning beaches, and a dry climate with fewer than three rainy days per month on average—making it an appealing choice for sun-seekers wanting something off the beaten path.
High-End Escapes and Historic Charms Draw Interest
Luxury travelers are increasingly gravitating toward Cap Estate in St. Lucia, a northern area known for its upscale accommodations, exclusive villas, and a scenic golf course. With sweeping views of the Caribbean Sea and top-tier amenities, Cap Estate is positioning itself as a serene haven for those wanting premium experiences away from busier hubs like Castries.
In Göreme, Türkiye, travelers are trading the hustle of Istanbul for the tranquil and surreal landscapes of Cappadocia. Though already well-known among adventure seekers and Instagram users, Göreme remains far less trafficked than Türkiye’s biggest city. It offers the rare opportunity to witness dozens of colorful hot air balloons floating over “fairy chimneys”—a natural rock formation unique to the region.
Smaller Gems Offering Culture and Relaxation
Further down the list is Akumal, Mexico, a cozy resort town nestled along the Riviera Maya. Popular for its calm turquoise waters, coral reefs, and peaceful beaches, Akumal presents a relaxing alternative to the busier areas of Tulum or Playa del Carmen.
In Asia, American visitors are rediscovering Asakusa, Japan, a northeastern Tokyo district known for preserving traditional Japanese culture. The area is home to the historic Sensō-ji temple, lively street food vendors, and shops selling handcrafted goods. Unlike Tokyo’s modern commercial centers, Asakusa offers an authentic glimpse into the city’s past.
Kraków, Poland, has also gained attention, particularly among budget-conscious travelers looking to explore Europe. Once the capital of Poland, Kraków remains one of its most culturally rich cities, with a well-preserved medieval core, contemporary art galleries, and significantly lower costs compared to cities like Paris or London.
Finally, nestled between Jamaica’s more famous tourist cities is Lucea, a quieter alternative that boasts stunning public beaches and historic landmarks. Located between Negril and Montego Bay, Lucea offers a blend of cultural heritage and natural beauty that’s drawing in travelers looking for a more grounded Caribbean experience.
Why Travelers Are Looking Beyond the Usual
These rising international destinations reflect a broader trend: American tourists are becoming more discerning, aiming to avoid overcrowded attractions and instead seeking places that combine authenticity, comfort, and value. As interest in off-the-beaten-path travel increases, these spots are quickly gaining momentum and may soon become the next big names in global tourism.
Where Travel Trends Are Headed Next
As the demand for fresh, less commercialized destinations rises, it’s clear that travelers are prioritizing meaningful experiences over familiar name recognition. Tripadvisor’s data highlights a shifting mindset among Americans planning their vacations—one that favors cultural richness, affordability, and a break from mass tourism. Whether it’s exploring ancient temples in Tokyo, floating over Cappadocia’s landscapes, or enjoying the quiet sands of Punta Sam, this summer is set to redefine how and where Americans choose to travel.